A film made for Laura Hyde, a charity helping NHS workers with mental health struggles, directed by Kevin Thomas in collaboration with Havas London.
With no budget, no media spend and shot during lockdown the film illustrates that there is “no mask for mental health”
The film appeared on social and digital channels, got coverage in mainstream press and broadcast and calls to the charity rose by 412%.
This resulted in 25,000 hours of mental health support being given to help NHS workers, enabling the charity to “care for the carers”.
View the case study film here;