Welcome to November's Black Directors Showcase. Each month, Source and shots will spotlight some of the incredible work being made by Black directors from around the globe. We hope that these monthly showcases will highlight not only incredible Black talent and the work they create, but the importance of diversity within the industry.
While few substantial positives have emerged from 2020, the compassion of communities helping those in need has been one of the bright spots in a very dark landscape.
BBDO Dublin today announced the launch of a beautiful new campaign for EirGrid, the body that plans and manages Ireland’s electricity grid. The work comes from insights from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark. This research led to a different and unexpected approach to the issue of climate action.
Building on the success of the last campaign What You Do After You Switch Is up to You, the new campaign showcases the things people can do while they switch in just one click.
Audible highlights the escapist power of fiction. The audiobook provider is encouraging users to get away this summer.
From the editor... I imagined a talented leader - someone who turns up to a crisis and says: “Let’s get started then.” They’ve done it before and can take on any challenge - nothing fazes them.
Our Superwomen and Supermen have been nominated by their advertising creative industry colleagues as a super person getting things done in our industry right now. Pitch Superwomen & Supermen 2020 will be promoted throughout June, on The Covers wall and also on our socials.