Mettle, the NatWest-backed business account, releases its first ATL brand campaign on Wednesday 9th June. The work is led by a film entitled ‘The Charge’, which speaks to the self-starters of Britain. The campaign is the first work to launch since Fold7 won the account at the end of last year.
Welcome to November's Black Directors Showcase. Each month, Source and shots will spotlight some of the incredible work being made by Black directors from around the globe. We hope that these monthly showcases will highlight not only incredible Black talent and the work they create, but the importance of diversity within the industry.
While few substantial positives have emerged from 2020, the compassion of communities helping those in need has been one of the bright spots in a very dark landscape.
BBDO Dublin today announced the launch of a beautiful new campaign for EirGrid, the body that plans and manages Ireland’s electricity grid. The work comes from insights from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark. This research led to a different and unexpected approach to the issue of climate action.
Building on the success of the last campaign What You Do After You Switch Is up to You, the new campaign showcases the things people can do while they switch in just one click.