BBDO Dublin today announced the launch of a beautiful new campaign for EirGrid, the body that plans and manages Ireland’s electricity grid. The work comes from insights from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark. This research led to a different and unexpected approach to the issue of climate action.
Building on the success of the last campaign What You Do After You Switch Is up to You, the new campaign showcases the things people can do while they switch in just one click.
Audible highlights the escapist power of fiction. The audiobook provider is encouraging users to get away this summer.
From the editor... I imagined a talented leader - someone who turns up to a crisis and says: “Let’s get started then.” They’ve done it before and can take on any challenge - nothing fazes them.
Our Superwomen and Supermen have been nominated by their advertising creative industry colleagues as a super person getting things done in our industry right now. Pitch Superwomen & Supermen 2020 will be promoted throughout June, on The Covers wall and also on our socials.
Click read more to listen to some great tunes...
The Laura Hyde Foundation has launched a campaign raising awareness of the looming mental-health crisis on the front line of the coronavirus pandemic.